Fresh Focus
Culture Considerations
The flaws and focal-point assigned to the agendas that cater to the "fresh" and impressionable faces of the world is steadily growing, and perceived predatory practices have prompted the review for increased awareness to the risks and realities that come along with activity sparked by particular companies.
From Franchises, Fast Food and Fulfillment particular companies have been perceived to have concerning but committed cultures conditioning and catering in new ways to the children.
From MCD to AMZ, one cannot expect to see the natural components of a farm (Old McDonald) or the natural beauties of a tree (Rainforest) on their logos. However, These scaling, influential, and increasingly invasive companies are far more strategic in their branding and appeal to the fresh faces, and a look at the history of a particular franchise shows how this has always been a key ingredient to their funds.
marketing and Motors
Children, Clowns, Couriers, and Cards
One well known company and franchise, is major for their advertising in clown representation to appeal to children on-site. They have invested (rather cheap in comparison to child-themed facility operators) in play areas for select locations for a key component to their revenue.
From the arch in their logo, many can perceive the intentionality of resembling the ups and downs of roller-coasters, and the bright coloring that children gravitate towards. From advertising agendas with wordplay such as Mickey d's, to gain traction to a demographic familiar with child-characters that are popular. However, many can acknowledge Disney as a far better brand directly aligned with meaningful children experiences with extensive education, experiences, and entertainment for their actual wellbeing. Many can conclude with the intended marketing for gain, is a direct history pattern for "grooming incentives" parallel to their gross income", given the intensity of such marketing.
For other fulfillment brands controlling the off-site experiences that many territories have gravitated towards, their branding can be perceived to be impactful to younger audiences. The courier style vehicles, with a large smile across such vehicles can be child-enticing, making stops through various communities.
Particular and similar style vehicles slowing through communities date back to popular ice-cream trucks, with designs featured on the vehicles to appeal to the children for increased demand to explore their product offerings.
With the advancement of technology, extensive reports on children and their increased curiosity to such services have grown, with reports of parents finding transactions for products these children have taken upon themselves to explore and exercise their purchases. These trendy, targeting, tactical vehicles in such branding play a part in the impressions to secure such appeal from a powerful young demographic, crucial in the shopping seasons.
Health, Heros, and "Help" marketing
Despite the intentional marketing and distractions to grasp the attention of young demographics, further practices shape the incredible influence.
The franchise aiming to appeal to families, brand brilliantly but diminish the processed and poor health impacts to the customers and children with unhealthy concerns to the actual food, and the gruesome slaughtering and factory-style processes to obtaining the food which can be seen as incredibly flawed. The mental stimulation of extensive child-themed branding can cause such dependency and such impact sometimes goes unnoticed, by the families that flock to give their children access to such unhealthy consumption. Additionally, such consumption can become highly addictive with taste-enticing ingredients for these demographics to continually spend in their settings.
The fulfillment giant and service of supreme subscription makes great appeal with the themed vehicles that arrive, and as customers anticipate with dopamine, anxiety, and anticipation of packages, the hero's of their lives arrive to save their day and service their home. Beyond such incredible services, are the touches and taps that appeal to children through intense bubble-wrap as apart of their standards. The interesting material is a common activity many children like to pop. Such activity and themes incorporated into the contents and culture of these services appeal to a demographic familiar with bubbles, as they often play with bubbles, or pop balloons as activities. This when compiled with the courier, the smile, the packaging, and add-on activity that shapes forming minds for their reliance and dependency.
Collectively, these companies are brilliant at their "giving back" branding with showcasing of perception to extensively support charities geared towards the future and fresh faces. These include areas of charities for children, college prospect & event sponsoring, all of which could in reality very selective and scarce in comparison to their profits.
Particularly, consumers are growing more aware of such tactics in marketing, and credit companies for further inclusion to showcase other brands more directly associated with the activities these companies sponsor. As some sponsor events that aim to bring great ideas to reality, other brands are more in-line with the influence and integrity that recognizes the young demographic's journey.
The reputable and worldwide leader in sports, ESPN has received widespread praise and recognition for also including in their ranking of talented athletic prospects, the acknowledgement of events such as the Jordan Brand Classic. This sponsored showcasing is one which can be far more in line with the demographic, with unforced cultural impact from a figure that rose the ranks from a participant, to the owner of a professional basketball franchise, and so much more.
Toys, touchpad, and transactions
A well-known fast food franchise is known to incorporate thick, themed-toys serving as temporary distractions amongst children with aims to increase parental satisfaction. This his been a constant practice of their tactics, as they aim to be a default and dictate spending amongst those with dependents.
Many consumers have taken more of a liking to brands with a simple, less-aggressive approach even in toys and competitor businesses with a simple, soft, crown that can encourage children to be themselves but think highly of themselves.
From apps to designated devices amongst the fulfillment giants influencing a variety of services, these companies have a grasp and great understanding of addictive tendencies and the technologies intensify and increase the engagement amongst users and a growing younger audience.
With such tools, the tracking and tracing of family-oriented activity, purchases, and targeting are much more effective now, sparking increased awareness to such powerful measures and capabilities.
Experiences eliminating eyesight
In the described fast-food franchise, you can often expect delays, if not a side eye, if you choose to use cash to purchase their fast-food products. As this franchise scales the world with these practices on their premises, they undersell flaws.
Many customers are directed to the kiosks, often damaged, including heightened familiarity and usage amongst younger customers. Many of these kiosks are very close to the entry and exit door, with device capabilities of scanning in front, to the risks and line of people behind. They may range from customers to creeps, if not a clown.
As they market and appeal to these less-mature customers, be advised to not leave them completely estranged.
Fulfillment service giants have expanded to stores (beyond their Fresh focus) with some entirely limited staff, if not staff-less premises. Person-less shopping experiences with enhanced sensors, spying, contribute to the concerns of technology. These particular companies themselves can increase targeting, while eliminating humans in experiences regardless of the trade-offs of safety, social, and support concerns that could arise for customers of all ages.
As these companies market and carry out their services that have been in large demand, its important to have broad perspective to growing trends and tactics that could be assessed from their offerings and perceived concentrations.
Similar prompted affiliations can be applied, as many do when they look to explore a kebab, for example. Often the meat can be seen which is a plus, but any business has other considerations. Depending upon one's culture and the distinctions (given more are aligned with extremist practices), consumers may not be so willing to volunteer their families, peers, dependents, to be estranged in such environments.
With context to activity large companies demonstrate, the market knowledge and experiences consumers can anticipate increase understanding of good ways to navigate the spaces with branding that appeals to younger faces.
With increased appeal to children through the power of such described practices, technology, and intentional/unintentional branding that sparks such appeal, consumers can have increased comfort with risk levels and engage more enlightened to what comes within these environments.
As companies shape culture, consumers can further learn best ways to adapt which shapes for healthy relationships and levels of engagement contributing to enhanced markets across many territories.